Kyle Freed

UX & Product Designer

dekyle@gmail.com

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I am a Product Designer. I've led teams and established process, helped companies understand their users, and shipped products. I'm driven by informed decisions and a passion for learning new things.


Work Experience

Microsoft

Senior Designer

  • Lead and IC designed Apps Admin Center, a new tool which provides modern cloud management for admins who deploy and manage Microsoft 365 Apps (75,000+ tenants, 30 million devices managed, 98% faster update speed)
  • Lead and IC designed various Commercial Copilot growth horizontal efforts, including free trials for paid Copilot for work (10k+ customer tenants in pilot)
  • Data Platform + Growth team responsible for tools for Microsoft Office deployment, management and performance

PitchBook

Senior UX Designer

  • Design for projects supporting PitchBook's entry into publicly traded companies
  • Created personas and experience map to educate team on strategically significant new user group
  • PitchBook is a SaaS company that delivers data, research and technology covering the private and public capital markets

ADURO

UX Group Manager / Senior UX Designer

  • Established design team best practices, culture, mission and growth strategy
  • Designed biometric screening scheduling system handling 200,000 screening events annually. Increased client satisfaction and efficiency by 70%
  • Created design system for products on web, Android and iOS
  • Journey mapped client experience with senior leader team, leading sales, marketing and product alignment
  • Designed digital biometric screening score delivery experience, reducing staff requirements by up to 33% per screening event
  • ADURO, Inc. offers wellness programs for companies to increase the health and performance of their workplace

Education

Masters of Human Computer Interaction and Design

University of Washington · Seattle, WA

Interdisciplinary design program that draws on computer science, information science, human centered design and fine arts.

B.A. in Psychology

DePauw University · Greencastle, IN

Focused on cognitive and experimental psychology.


Tools

Figma, GenAI tools (Claude, Gemini, Cursor, Loveable, etc), Adobe Creative Suite, HTML, CSS, Javascript

Methods

Design: Sketching, Wireframing, Information Architecture, Rapid Prototyping, Storyboarding, Visual Design, Accessibility
Research: Contextual Inquiry, Heuristic Evaluation, Usability Testing, User Interviews, Jobs to be done, User flows